Push versus Pull

John Cook has a great post this week about digital overload.

I think the important distinction isn’t digital vs. analog, but rather push vs. pull, or passive vs. active. When you’re online, companies are continually pushing things at you: ads, videos, songs, shopping recommendations, etc. You either passively accept whatever is pushed at you, and feel gross after a while, or you exert willpower to resist what is being pushed at you, and feel tired.

This really resonates with me.

As I continue to think a lot about the modern digital world, distraction, and overload, this is a new way to process all that I’ve been pondering.

I think John is onto something here.